With so many businesses offering either the same products or at least very similar ones, it is important that you differentiate your business from your competitors. You can do this by offering your products at a lower price, but this could very well mean cutting the quality or losing your profit margin, which could already be tight.
Another way which is far better and more productive is to make your business and the service that you provide far superior to that of your competitors.
Show your customers that you value them
There are many different ways that you can show your customers that you value them. The obvious ones are to ask for feedback on the service that you have provided for them and offer them personal discounts on their future orders. However, there are other things that you can do which are just as simple.
These can be as easy as just thanking your customer for their order and supplying them with their very own contact within your business. This can make your customer feel special and superior even when dealing with your business that they may not feel with your competitors. Another way is to give them freebies with their deliveries. Now, this has a two-fold benefit. On the one side, your customer may feel that they want to order more to receive more freebies, and on the other side, they may actually want to order more of the freebie product but at full price.
Secure your shipping loads correctly
Your deliveries must get to your customer in the same state that they have left you. Therefore, it is important that extra care is taken when packing products and items to make sure that they do not get damaged while in transit. Another way of making sure that your customer receives their deliveries safely is to make sure that they are secured properly.
By using good quality baling wire to secure your deliveries to your pallets, you will be making sure that they do not slip and slide everywhere. Baling wire can be made to measure by businesses such as balingwiredirect.com and is easily adapted to your needs.
Provide aftersales care
You must provide all your customers, regardless of the quantity of their order, with good quality aftersales care. There are two very good reasons for doing this. One is to make sure that your customers are happy with their order and to let you know if there are any issues that should be addressed for next time, and the other is to keep your business in their minds for good reasons.
If your previous customers have regular contact with your business, it will make them a lot easier for your business to sell to them time and time again. So, keeping in contact to check up on how your products are or letting them know of any offers that may be of interest to them based on their previous order details could be highly beneficial to both parties.
