When it comes to writing a press release, it seems to be a lost art these days. With social media, websites, and a myriad of other marketing methods, people have seemed to have left the press release in the dust. Rather than de-emphasizing how great the press release can be, it’s important to remember that despite the advancement in times and technology, it is important to acknowledge that if you’re a writer, you should definitely write a press release for your own benefit. Aside from assisting your business in the short term, a long term press release engagement plan can really pay dividends in a myriad of ways. Here are just a few reasons why you should definitely use a press release to increase engagement and spread awareness about your book.
With a press release, it’s the best way to engage with journalists that cover this sort of thing. For example, if you want to tell the New York Times Book Review Column about your new thrilling book, it’s vital that you engage with them directly. The best way to do this is by writing a press release detailing your new book, and then you can send it to them directly. This will enable them to not only know more about your product, but they can publish a full length “advertisement” for the book thanks to the press release. However, if you don’t know how to pitch your press release to media and journalists, you can use distribution services like NewswireNEXT.com to disseminate your news.
Give Your Brand a Professional Look
When it comes to press releases, they’re not just for sending out to journalists in the hope that they’ll publish and talk about your book. They are also there to give your brand a professional look. Without a press release, it can seem unprofessional in terms of disseminating information about yourself and then displaying more information about products. By taking care of the release yourself, you’re not only giving your clientele more information about yourself personally, but you’re also allowing them to find out more about the product.
Mass Media Engagement
When it comes to something condensed and easily transmittable, nothing compares to the press release. You can release it in a digital format, a hard copy format, and you can even use it as a flyer or a cover in your book. The options are seemingly limitless. But in order to get the ball rolling, you need to write the press release, first and foremost. So if you’re looking to make an impact with your upcoming book, definitely think about getting a press release.