Anybody who’s run a business knows and understands the importance of marketing. Having a great product doesn’t do any good if no one knows it exists.
There are many ways to market a new business, from content marketing to advertisements and even the old school door-to-door technique.
All of them should get the job done when it comes to attracting customers, but once someone lands on your website, how do you seal the deal?
First things first, you need a way to hook their attention. Then, you need to find a way to explain your product or service in the short amount of time that you have that attention.
This is easier said than done.
Below are 3 unique and effective ways to turn prospective online customers into lifelong buyers.
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Explainer videos are short, usually 30 to 90 second clips that basically sell your product or service for you.
They offer a fun, engaging way to quickly tell prospects what your business is about, what it can do for them, and how to get the benefits.
The best explainer videos are a masterpiece of copywriting and storytelling that bring your audience into your business’ world and make them want to be a part of it.
With video being the most popular content medium on the internet today, you really should consider one for your business.
Video aside, sometimes other prospects engage better with writing and visual aids. In this case, an augmented reality platform is something that could work for you.
An augmented reality platform is basically a way to turn regular images into interactive tools for highlighting and pinpointing key offerings of your business.
For example, say you are a mechanic who just opened up an online website. You could use one of these platforms to show a picture of a car with interactive points and describe exactly what areas of someone’s car likely need the most attention.
There are a lot of really cool and creative things you can come up with on an augmented reality platform. The sky is the limit and so is the amount of engagement from potential buyers.
Last but not least, live demos can be an awesome way for prospects to interact with your product before actually buying.
There are plenty of software businesses especially that use this technique online today.
StudioPress is a great example of a company that uses live demos to further engage their audience and sell their products. They sell premium WordPress themes and offer customers the chance to explore all facets of their themes before purchasing.
This is a fantastic way to build trust with your audience and let them experiment with what you have to offer for themselves – no explanations required.
One of the most frustrating things about running a business is seeing potential buyers come so close to making a purchase, then stepping away without doing anything. The three techniques you learned above will help turn these prospects into lifelong customers.